Course 4A: Automation in Digital Marketing

Course Content

Identifying Automation Opportunities and Planning Workflows
5 Topics
1 Quiz
Principles of Automation – Refresher
Identifying Repetitive Tasks & Bottlenecks
Mapping Workflows and Setting Automation KPIs.
Identifying Tasks Suitable for AI-driven Automation
Mini Project: Automation Opportunity Assessment
Automation Opportunities
Introduction to Workflow Automation Tools
5 Topics
Overview of Popular Workflow Automations (Zapier)
Exploration of Basic Automation Workflows: Zapier
Best Practices for Organizing and Scaling Automations & Scripts
Mini Project: Set Up Your Own Zap!